In my final year at University we were assigned a Collaborative Industry Project with MAC Cosmetics.  The brief was to create  a 360 marketing campaign to make the brand more accessible and appealing to the Gen-Z consumer. My campaign was called #MACGETSME and it combined both an online mini series posted to MAC's social channels as well as an in-store experience.  This is the piece of work I am most proud of from my time at Condé Nast and I received extremely positive feedback from one of MAC's senior make-up artists, Dominic Skinner and Lauren Graf, Head of Customer Engagement at MAC. Here you can see an example of the mini series that would be posted on social media.

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